Posts Tagged ‘press release’

pigeon, twitterbirdPress releases sent in a PDF-file will never be as effective as a press releases copied as plain text in an email.

Why? Because a journalists receives over ten or maybe even hundred(s) of these emails a day. Imagine opening an inbox full of press releases every morning. What would you do if you’d be the journalist? Exactly, hit the delete button. So what should you do as a PR person? (more…)


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