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Posts Tagged ‘PRadvanced’

I’ve been reading tweets and blogs about Watson, the computer that knows the answers to almost all questions in the TV show Jeopardy. Not being familiar with the format of Jeopardy at all, it took me a while to understand what the fuzz was all about. For my Dutch readers, just check this video below

Fortunately, I was able to attend PR Advanced at Boston University last Saturday. Where Jon Iwata, Senior Vice President of Marketing and Communications at IBM, explained briefly what the story behind Watson is  all about. (more…)

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