Posts Tagged ‘CRM’

social media ROISocial media tools come and go quicker than ever. On the 22nd social media breakfast in Boston I’ve learned about a bunch of new tools that I’ve never heard of before. Or let me put it this way: there is a lot more out there then Hootsuite, Tweetdeck or Tweetreach.

Because I’m sure many of you might want to know about these social media tools as well, I listed them below.

Some of these tools (try to) measure social media ROI, others provide you with social CRM or are able to schedule your tweets in a smarter way. I haven’t checked them all out myself, yet. So see for yourself what it can do for you and if it works out for your business. And – maybe even more important – find out if it fits your budget, because not all of them are free…

So here they are, the social media tools to check out:

There is no such thing as a tool that meets the needs of all companies. Besides, the possibilities to measure social media engagement can change overnight. That’s why big companies like Monster.com don’t sign up for any long term agreements with vendors. According to Kathy O’Reilly from Monster.com many vendors are willing to provide you with a free-trial.

Other panelists who contributed to this list of social media tools are Janet Aronica from oneforty, Ben Boardman from Marketwire & Sysomos and Forrester analyst Zach N. Hofer-Shall.

Want to add tools to the list? Please feel free to drop a line in the comments.

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