A few weeks ago a campaign for the Dutch Railways (NS) which I managed for Co Unlimited received an advertising award: a SAN Accent.
This social media recruitment campaign included training nine management trainees on how to blog and use twitter as an ambassador for the company. But what was in it for them? And what exactly did we want from them? Most of these trainees were not familiar with writing a blog or using Twitter as a professional networking tool at all. Moreover, they were just getting comfortable in their new role as a management trainee…

It's still premature to scream out loud that we're well prepared for winter #wintermaatregelen #NS, but up til now I'm kind of proud!
Taking away fear
Of course, explaining that a blog and Twitter are useful tools to build your professional network is one thing. But letting them experience it themselves is another. (more…)